For their 22/23 Press Week, Domingo Communications asked to curate a visual journey around the concept of Future Sign that would be an inspiring representation of their work and come to life in their studio in Milan.
What is the value of signs and symbols that we should cherish bring into the future? The creative direction we developed revolves around the main idea that figurative art in all its forms attempts to bring to light in the material world what originally is immaterial, emotional and ineffable. In this vision symbols and signs become the smallest part of meaning, a letter in a vast and complex alphabet which is essential to the relationship between man and nature. In a more and more complex and image feeding-society, today we can barely recognize these subtle connections between explicit and invisible reality, our senses are accostumed to them, but these submerged forces are still present and connected to their sacred functions.
What is the value of signs and symbols that we should cherish bring into the future? The creative direction we developed revolves around the main idea that figurative art in all its forms attempts to bring to light in the material world what originally is immaterial, emotional and ineffable. In this vision symbols and signs become the smallest part of meaning, a letter in a vast and complex alphabet which is essential to the relationship between man and nature. In a more and more complex and image feeding-society, today we can barely recognize these subtle connections between explicit and invisible reality, our senses are accostumed to them, but these submerged forces are still present and connected to their sacred functions.
Our work took shape in varied range of graphic outputs: flags and wall decals around the space, a social wall, a diffused installation, mural paintings, printed invites and videos.
creative direction, Branding, space design
Year 2022
Year 2022
Freelance work
with terzaforma
for domingo communication
Photo credits:
Emanuela Colombo
stefano triulzi
