As a part of my master thesis I proposed a Brand Image and an awareness campaign for a no-profit organization: Tutti In Campo Per Tutte wants to sensitize aboit gender equality through female sport events.
The campaign takes shape in form of a short video, which uses the metaphor of the team as the tool to fight gender inequality.
The technique used is that of the "rotoscope", to give a realistic effect on the movements, with emphasis on stylization and the project's color palette.
The campaign takes shape in form of a short video, which uses the metaphor of the team as the tool to fight gender inequality.
The technique used is that of the "rotoscope", to give a realistic effect on the movements, with emphasis on stylization and the project's color palette.